Data Tech

Most companies understand the need to develop an analytics and big data strategy to enhance customer or partner experience or to improve business processes and outcomes. Internal data is where most companies start as they build out a data platform. Integrating external data sources such as location, government or weather information can provide new opportunities to create more meaningful outcomes that are greater than simply combining the data would suggest.

James Peterson, a meteorologist from IBM, and Michael Downs, CTO at Evolving Solutions share some fascinating use cases for combining weather data with internal data to produce high value and sometimes surprising outcomes.