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Thursday, May 30 • 10:45am - 11:15am
Why Marketing Analytics Fails (and How to Do It Right)

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Marketers spent $5 billion on analytics tools last year — yet most organizations still struggle to turn data into insight. What’s the best way to invest in your team?

Attendees will learn how to:
  • Correctly identify their team’s current analytics needs and objectives
  • Understand the essential roles required for a healthy analytics practice
  • Determine how to choose the right tools for data management and dashboarding
  • Discover what they need to do to advance to the next level of performance

avatar for Matt Hertig

Matt Hertig

CEO / Co-Founder, Alight Analytics
Matt Hertig is the CEO of Alight Analytics, the leader in marketing analytics. For more than a decade, Matt has shown the world’s best-known companies — Maui Jim, AMC Theatres, Mattel, Adidas and more — how to turn data into powerful insights. 

Thursday May 30, 2019 10:45am - 11:15am CDT
(C) A2564 - A2566 Normandale Partnership Center, 9700 France Ave So, Bloomington, MN 55431