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Thursday, May 30 • 9:45am - 10:30am
Deep Dive into the Doughboy’s Data

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General Mills is one of the largest food companies in the US, with an ever-widening family of brands that consumers love. Our presentation will focus on how we track, collect and synthesize branded impression data from web, social, email and beyond for Pillsbury.com. We'll demonstrate how we are using Tableau to visualize this impression data in a simple and easy-to-understand format for our brand teams. Join us for a deep dive into the Doughboy's data!

avatar for Devan Sayles

Devan Sayles

Data Engineering Manager, General Mills
Devan has been with General Mills for 8 years. She has worked as an SAP Developer, a Digital Marketing analyst, and for the past 3 years as a Data Developer using Hadoop and other Big Data technologies. 
avatar for Sammi Crocker

Sammi Crocker

Business Analyst, General Mills
Sammi has been a Business Analyst, overseeing the Digital Analytics product team at General Mills since December of 2017. Prior to General Mills, she spent 5 years in the agency world where she was able to take a deep dive into the world of marketing analytics and data visualization... Read More →

Thursday May 30, 2019 9:45am - 10:30am CDT
(B) Garden Room Normandale Partnership Center, 9700 France Ave So, Bloomington, MN 55431